Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts


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The diversity of readers commenting here is a testament to the quality of your blog.

Thanks for all the work you put into it. Topics: Trends in venture capital and funding deals, startups, hot industries IoT, healthcare, etc. Looks good. Did you use Google News to identify the topics that your influencers cared about? If so, what specific signals stood out when you were sifting through all the news articles? Vin, that was one strategy. But I also asked my client what blogs he tended to read…and studied them. Great stuff! I have never considered influencers when creating my content. Now I know I have been making a big mistake. Hi Brian, What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic?

My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Hard to say. If the traffic is coming from targeted keywords in Google, then the traffic is probably really good. Topics: traffic increase, organic search, website optimization techniques, social media presence, conversion tracking. When you say start with 3 with that topic in mind… do you mean pick two other topics then use 3 as follow up to those? Rock solid post, once again, Brian. Keep it up. Will be trying this method along with your other methods and let you know what comes from it.

The problem is getting the right people to share.

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Thanks Peter. Hi Brian, brilliant article. Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course?

Sorry if I sound a bit dim asking that question. Thanks Kerstin. They link to content all the time, why not yours? Not sure what the content that gets results course is…. Janice, actually Share Triggers work for any niche. So the Share Trigger would depend on what content you ultimately develop. Thanks Lee. In the example I mentioned, I went with an infographic because it made sense for that topic.


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Thank you for breaking this down Brian. I have been confused about the whole target your influencers tactic. Afterall, they are not my customer. Now I get it. If my influencers like…love…my content they will share with their massive audience which will bring them to my site.


  1. Management Consulting Today and Tomorrow : Perspectives and Advice from 27 Leading World Experts.
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For me the tricky part is connecting with those influencers. Do you suggest emailing or tweeting my fabulous post? Or reaching out for a guest post request long shot? How exactly do we put our stuff in front of them? To answer your question: it depends. Lots of different approaches can work. Ok, I get that it depends. But, can you tell us how you approached your influencers with your content? What worked best for you? You can write about popular topics but a lot of big companies like copyblogger have those keywords on lockdown. To answer your question: I sometimes start with influencer-friendly topics…and then find keywords around those topics.

Sometimes I go the opposite route. Either way, I always keyword-optimize my content. Thanks for sharing, i always find your tips as an excellent resource for all webmasters among every niche, easy to understand and so effective! I guess my trouble is just prospecting in general. Link building is obviously awesome. But the first step is to get to know your influencers. For example, mommy blogs also tend to talk about gift giving, deals etc. Same with personal finance sites. As always, some good info. Trying to work up an approach for a cruise ship injury law firm…hoping to apply these tactics there.

Just a quick question from me, would you mind sharing the prices for the SEO courses coming in much?

Course 2011-2012 a.y.

Thanks Vincent. I guess the answer is that paid universities offer courses which can walk you through the process, step-by-step. To answer your question, it depends on the package you choose. The wealth of knowledge you have on SEO is amazing! Keep up the great work and sense of humor:.

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Thanks so much! My target audience is moms who want to find time to do things that they want to do. Are my influencers productivity bloggers or mommy bloggers? That way you can create content that speak to that specific group. Well, what can i say? Thanks Val.

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Sometimes that influencer is in a related niche. Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to!

I see now that my focus should be on what is popular among my peers and add to this. Not for everyone!

Management Consulting Today and Tomorrow

Brian, I recently found your blog by following OKDork. I think my niche is a little too broad and I have to figure out how to narrow it down.

Is there a shift in management consulting towards implementation?

I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. That was much more than you asked for… but to answer your question: Influencers: self-help bloggers, lifestyle design bloggers, , and psychological websites and blogs that focus on overcoming fears.

Topics: overcoming fear of success, overcoming fear of failure, accomplishing goals. I love your post. I keep coming back because you always have great content I can use in my business as well as share. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing.

Thanks and would love any advice you can give me. Thanks Francisco. But I have a doubt.

Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts
Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts
Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts
Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts
Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts Management Consulting Today and Tomorrow: Perspectives and Advice from 27 Leading World Experts

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